"Then once you’re at the top of the charts, you automatically get a ton of extra sales due to being at the top of the charts" The problem is that this content isn’t being replicated in the one place where players need it – on the device itself. Indie World even produces editorial content – interviews with developers and so on. They have multiple pages on their various international websites, such as #Nindies, Indie World and their Indie Games page. The strange thing is that Nintendo has actually invested in curation. Humphrey is quick to add that Nintendo has been very active when it comes to helping indies – it's just that the hard work it does isn't always helpful because of the way the eShop is designed: ![]() I can’t imagine how else it’s going to go. And everyone trying to make an honest living on Switch, won’t be able to anymore. The way it’s going now, I reckon in around a year’s time, the eShop is going to look like the App Store – tons of cheap-looking titles that were clearly thrown together in the space of a few months, all selling at a dollar each. Rose feels that if this trend continues, we'll see a 'race to the bottom' on the eShop: It’s heartbreaking, and it makes me really sad for the eShop. Now I’m stuck in a situation where I may be forced to deep discount on Switch, otherwise I literally cannot sell units on Switch. I try to scream at game devs all the time “don’t devalue your work! Don’t deep discount!” At No More Robots, we haven’t discounted any of our games by more than 40 per cent, even titles that have been out for more than two years.Īs a result, we see incredible sales on Steam every single day, because consumers have learned that we’ll never deep discount. Then once you’re at the top of the charts, you automatically get a ton of extra sales due to being at the top of the charts. So in other words, if you put your game on 90 per cent off, and as a result, inevitably get a ton of downloads, you shoot up the charts. The top charts are the games with the most downloads in the last two weeks. If you’ve ever wondered why there are just reams and reams of 80-90 per cent off titles on Switch – including at their bloody launches – it’s because the store is ranked by units, not revenue. ![]() Massive discounts are now the core way to sell on Nintendo Switch. I mean, they’re not just gaming the system, they’re unfortunately using the system the best way they can. Mike Rose of No More Robots – which has published the likes of Not Tonight and Yes, Your Grace on Switch – expands a little more on this situation: Humfrey is, of course, referring to the process of heavily discounting a game in order to make it rise up the eShop charts and therefore gain exposure this also happens regularly at launch, with many publishers deciding to apply a discount when the game is released to boost its chances of scoring big in the shop chart. Beyond that, they have Recent Releases (which you’re guaranteed to be on, albeit for a very limited period of time), Current Offers (which appears to be full of games that are err… gaming the system), and the Charts (which doesn’t even break down into genres as other stores do). Yes, they have a Discover page, but it’s just one page, where games of all genres and types have to fight for visibility. There’s such a small number of pages where you can be featured, that it massively limits the breadth of potential discovery. In terms of organic discoverability, the main problem with the eshop is that it’s simply too basic.
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